SEO and Digital Marketing for the Small Business Owners

  The simple fact is: It costs more to get new customers in the door than to retain current customers. In fact it can cost on average almost   5 TIMES   more to get a new customer than to retain a current one. This rings true in every business, especially small businesses where every additional cost adds up quickly and can be the difference between making a profit that month or not. So how much harder is it to retain current customers? The truth is it’s pretty easy, but it’s also just as easy to mess it up and ensure they won’t be back. Last week I went to a local coffee shop to meet with another business owner. During our conversation we both got up and ordered some coffee. Neither of us had been to this shop before, but I picked it out because it had good ratings online and it was central for both of us. That's the first thing small businesses need to remember when they think about customer retention. Are your customers giving you good reviews, meaning are they having a...